I recently read the five most persuasive words in the English language on copyblogger.com, and an interesting idea came to my mind, “what if I can use these words to persuade someone in a business environment?”
The five most persuasive words in the English language are: you, free, because, instantly, and new. These words are primarily for copywriting, but I feel that they can work in conversation and writing as well.
We can use the word “you” to persuade people. If you use the word “you”, you will be able to make the person think that it was their idea.
- You might be right with that.
- I think you have something there.
- You have some great ideas.
By complementing somebody by using you, you are giving them positive feedback. The more positive feedback you give somebody, the higher chance that they are going to agree with you.
Another example that comes to mind is, “you are going to love this”. Consider when people use this particular phrase. They are using it when they are trying to persuade you to buy something. In most cases, it is a friend who thinks you will enjoy something .
You can use this same tactic when trying to convince your boss of something.
People throw around the word “free” too much. We often toss around “free” frivolously and without any particular reason. Because it gets tossed around so often, you need to be careful when you use it.
- Check out this free e-book.
- Sing up for free.
- Free with any purchase of X.
Many websites these days use that type of language to urge you to download their free e-book. What you might not know is, they are using the e-book as a hook to get you to sign up using your email address.
I’m sure you’ve heard the phrase the money is in the list, particularly the email list.
How can you use the word free to persuade someone?
When you’re in the office and someone is offering you something for free you are more likely to take it.
What the word free is basically doing is taking away the reason to say no if you use it correctly.
Let’s think about your boss. If you tell your boss this new thing is free, what is the risk involved? If there isn’t any risk involved, chances are much greater that someone is going to take a chance.
Because is a powerful word. It explains the reason(s) why we do something. It can explain the reason you should buy something. Understanding is key with this word. By explaining why someone should buy something, they are able to make an informed decision.
Let’s go back to the office example. Let’s say you want to try something new in the office, and all you say to your boss is, “we should try this.” That doesn’t give your boss any reason to try it at all. Now if you throw in “because”, it provides that reason. Understanding allows your boss to make a rational and logical decision.
Here are a couple of examples:
- I like your idea because it provides a lot of insight into why we are investing.
- I like dogs because they are cute and cuddly.
- I love English because I can use it anywhere in the world
Instantly is another great word that you can use when you are trying to persuade somebody. Most of the time “instantly” is for when people want to buy products.
However, by telling your boss that he can instantly see results from this new idea you want to implement, it provides your boss with instant gratification.
Another way you can use instantly is by saying that you will instantly receive a video or a document that is only available to them.
This word gives people instant gratification, which in a world of technology is a must.
Here are a few examples:
- You can instantly see results.
- You instantly get twenty dollars back.
This word is a little difficult to use if you are in a government job. Most of the time governments don’t want things that are new.
But if you are in the private industry, new things are a breath of fresh air that the company wants. Everyone loves shiny things. They are the new things that people love to have.
Look at these examples,
- This new car could be yours.
- The new ipad is fantastic.
- This new design will reshape the world.
I made a quick video to try to illustrate these words and the way you might use them.
Check out the video below. Can’t see the video click here.
How are you going to persuade someone using these words?